Keratin for hair
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  • NEW
    Ultra Keratin Diamond Gloss
    Available volumes
    1700
    the long-awaited, glossy keratin Prodiva for the maximum effect of smoothing and straightening curly hair.
  • DIVAPLASTIA Finalizing Mask
    Available volumes
    770
    Deeply moisturizing mask to complete keratin straightening treatments, hair Botox.
  • DIVAPLASTIA Straightening Gel
    Available volumes
    1440
    Amino acid formula that does not require holding time.
  • DIVAPLASTIA Deep Cleansing Shampoo
    Available volumes
    400
    Sulfate-free shampoo for preparing hair for the treatments: keratin straightening, hair botox, toning.
  • Keratin hair straightening THE CURE
    Available volumes
    1500
    Formula for hair straightening and managing THE CURE. It restores elasticity, gives hair density, smoothness, shine, and provides protection from harmful environmental factors. For professional use only.

Professional Keratin

Divaplastia innovative formula for long-lasting straightening unruly curls that does not require holding time. It perfectly smooths the hair, gives it an incredible mirror shine, makes it strong, vibrant and soft.

The rich amino acid complex moisturizes the hair, nourishes it to the ends, making it flowing and silky.

The procedure takes about an hour and a half.

The kit includes:

  1. Deep Cleansing Shampoo
  2. Straightening Gel
  3. Finalizing Mask

 

Professional hair straightening keratin THE CURE

Formula for hair straightening and managing THE CURE.

It restores elasticity, make the hair dense, smooth, shine and loose, protects against harmful environmental factors – free radicals, high or low temperatures, ultraviolet radiation.

Is easy to apply and distribute along the hair.

The Cure is very easy-to-use: during the treatment, it is not corrosive for the mucous membrane and the eyes of both the hair professional and the client.
It is suitable for blond, does not dry out or weigh down the hair; after the treatment, thin and weakened hair will become denser and more elastic.

 

Hair Keratin Formulas

The keratin hair straightening treatment not only straightens and manages unruly hair, but also gives it amazing shine, softness and elasticity. After the treatment, you will spend much less time styling in the morning, your hair will become easier to comb, will stop curling and fluffing up in bad weather and getting tangled.

PRODIVA professional cosmetics offers two kits for the keratin hair straightening treatment: Divaplastia keratin and the Cure keratin.

For professional use only!
 

It is the most comfortable keratin formula

Active ingredients in the composition of The Cure intensively nourish and restore hair, make it elastic, dense, smooth and shiny, protect against harmful environmental factors – free radicals, high or low temperatures, ultraviolet radiation. The formula does not weigh down the hair. The Cure keratin hair straightening treatment takes an average of 2.5-3 hours and is suitable for any European type hair. It has pH 4.2.

The procedure is carried out in three stages:

  1. Wash the hair at least twice with sulfates and parabens free deep cleansing shampoo (pH 8) and dry thoroughly with a hairdryer. The shampoo opens the cuticle as much as possible, delicately and carefully cleanses from excess sebum, styling products and other impurities.
  2. Apply the keratin straightening mask (The CURE) on the dried hair (90% -100%), strand by strand, starting 1 cm from the root, and leave it to expose according to the instructions. Then, without rinsing off the formulation, completely dry your hair with cool air. Divide the hair into strands and smooth it with an iron (about 7-10 times), strand by strand, at a temperature of 210-230 °C. Let the hair cool down for at least 10 minutes.
  3. After cooling down, rinse the hair thoroughly with water without shampoo, if you wish, you can apply a preferred hair mask and rinse. Style the hair as you like.

 

Keratin hair straightening formula that does not require holding time

The DIVAPLASTIA treatment predure takes on average no more than 1.5-2 hours. It perfectly smooths the hair, gives it an incredible mirror shine, makes it strong, vibrant and soft. Amino acid formula that moisturizes the hair and facilitates the moisture retention by hair, making it flowing and silky.

It is suitable for porous and elastic curls. It has pH 4.6.

The procedure is carried out in three stages:

  1. Rinse the hair 2-3 times with a sulfates and parabens free deep cleansing shampoo (pH 8), leave the shampoo on the hair for 5 minutes during the final washing. The shampoo opens the cuticle as much as possible, delicately and carefully cleanses from excess sebum, styling products and other impurities.
  2. Dry the hair completely, then divide into stands and apply the formulation, starting 1 cm from the roots. Dry the hair completely with a hairdryer in a cold air mode. Divide the hair into strands and smooth it with an iron (about 8-15 times), strand by strand, at a temperature of 210-230 °C. Leave the hair to cool down for 5 minutes.
  3. After cooling down, rinse the hair with water without shampoo, apply a finalizing mask. Leave for 5 minutes and rinse off. Style the hair as you like.

We offer safe and easy-to-use products, which can be easily applied and distributed along the hair, without intensive vaporization. During treatment, the formulations do not have any corrosive effects on the mucous membrane and eyes of the hair specialist and the client. You can buy professional hair keratin through our wide dealer network in Moscow, the Moscow Region and in many regions of Russia – order wholesale and retail!