Autor
Леонид Ермолов
25.01.2021

Keratin Straightening Treatment

The keratin hair straightening treatment not only straightens and manages unruly hair, but also gives it amazing shine, softness and elasticity. After the treatment, you will spend much less time styling in the morning, your hair will become easier to comb, will stop curling and fluffing up in bad weather and getting tangled. PRODIVA professional cosmetics offers two kits for the keratin hair straightening treatment: Divaplastia keratin and the Cure keratin.
For professional use only!

THE CURE is the most comfortable keratin formula

Active ingredients in its composition intensively nourish and restore hair, make it elastic, dense, smooth and shiny, protect against harmful environmental factors – free radicals, high or low temperatures, ultraviolet radiation. The formula does not weigh down the hair. The Cure keratin hair straightening treatment takes an average of 2.5-3 hours and is suitable for any European type hair. It has pH 4.2.

The procedure is carried out in three stages:

Wash the hair at least twice with sulfates and parabens free deep cleansing shampoo (pH 8) and dry thoroughly with a hairdryer. The shampoo opens the cuticle as much as possible, delicately and carefully cleanses from excess sebum, styling products and other impurities. Apply the keratin straightening mask (The CURE) on the dried hair (90% -100%), strand by strand, starting 1 cm from the root, and leave it to expose according to the instructions. Then, without rinsing off the formulation, completely dry your hair with cool air. Divide the hair into strands and smooth it with an iron (about 7-10 times), strand by strand, at a temperature of 210-230 °C. Let the hair cool down for at least 10 minutes. After cooling down, rinse the hair thoroughly with water without shampoo, if you wish, you can apply a preferred hair mask and rinse. Style the hair as you like.

DIVAPLASTIA is a keratin hair straightening formula that does not require holding time.

The procedure takes on average no more than 1.5-2 hours. It perfectly smooths the hair, gives it an incredible mirror shine, makes it strong, vibrant and soft. DIVAPLASTIA is an amino acid formula that moisturizes the hair and facilitates the moisture retention by hair, making it flowing and silky.

It is suitable for porous and elastic curls. It has pH 4.6.

The procedure is carried out in three stages:

Rinse the hair 2-3 times with a sulfates and parabens free deep cleansing shampoo (pH 8), leave the shampoo on the hair for 5 minutes during the final washing. The shampoo opens the cuticle as much as possible, delicately and carefully cleanses from excess sebum, styling products and other impurities.

Dry the hair completely, then divide into stands and apply the formulation, starting 1 cm from the roots. Dry the hair completely with a hairdryer in a cold air mode. Divide the hair into strands and smooth it with an iron (about 8-15 times), strand by strand, at a temperature of 210-230 °C. Leave the hair to cool down for 5 minutes.

After cooling down, rinse the hair with water without shampoo, apply a finalizing mask. Leave for 5 minutes and rinse off. Style the hair as you like.

We offer safe and easy-to-use products, which can be easily applied and distributed along the hair, without intensive vaporization. During treatment, the formulations do not have any corrosive effects on the mucous membrane and eyes of the hair specialist and the client.

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